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Title

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Sales Strategy Lead Laundry

Description

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We are looking for a Sales Strategy Lead - Laundry to drive the strategic direction and execution of sales initiatives within our laundry division. This role is critical in shaping the go-to-market approach, identifying growth opportunities, and aligning cross-functional teams to achieve revenue targets. The ideal candidate will have a strong background in sales strategy, market analysis, and team leadership, with a deep understanding of the laundry industry or related consumer goods sectors. As the Sales Strategy Lead, you will be responsible for developing and implementing comprehensive sales strategies that align with the company’s overall business objectives. You will work closely with product development, marketing, finance, and operations teams to ensure that sales plans are data-driven, customer-focused, and scalable. Your insights will help guide pricing strategies, promotional planning, and channel development. You will also be expected to monitor market trends, competitor activities, and customer feedback to continuously refine our sales approach. This role requires a strategic thinker who can translate complex data into actionable plans and communicate effectively with stakeholders at all levels. You will lead a team of sales analysts and collaborate with regional sales managers to ensure consistent execution across markets. Success in this role will be measured by your ability to increase market share, improve sales efficiency, and drive sustainable revenue growth. You should be comfortable working in a fast-paced environment and managing multiple projects simultaneously. Experience in the laundry or home care industry is highly desirable, but not required. This is a high-impact role with significant visibility and the opportunity to shape the future of our laundry business. If you are passionate about sales strategy and want to make a tangible impact, we encourage you to apply.

Responsibilities

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  • Develop and execute sales strategies for the laundry division
  • Analyze market trends and customer data to inform decision-making
  • Collaborate with cross-functional teams to align sales initiatives
  • Lead and mentor a team of sales analysts
  • Monitor and report on sales performance metrics
  • Identify new market opportunities and growth areas
  • Support pricing and promotional planning
  • Drive channel development and optimization
  • Ensure alignment with overall business goals
  • Present strategic recommendations to senior leadership

Requirements

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  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of experience in sales strategy or business development
  • Strong analytical and problem-solving skills
  • Excellent communication and leadership abilities
  • Experience in the laundry or consumer goods industry preferred
  • Proficiency in data analysis tools and CRM systems
  • Ability to manage multiple projects and deadlines
  • Strategic mindset with attention to detail
  • Proven track record of driving revenue growth
  • Comfortable working in a fast-paced environment

Potential interview questions

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  • What experience do you have in sales strategy development?
  • Have you worked in the laundry or consumer goods industry before?
  • How do you approach market analysis and competitive research?
  • Describe a time you led a cross-functional sales initiative.
  • What tools do you use for sales performance tracking?
  • How do you ensure alignment between sales and business goals?
  • What is your experience with pricing and promotional planning?
  • How do you manage and prioritize multiple projects?
  • What metrics do you consider most important in sales strategy?
  • How do you stay updated on industry trends?